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Different Aspects of Search Intent and Tips to Fulfill Search Intent

In 2020, it is of pivotal importance to ensure that your website and business are at the very forefront in the minds of users when they are researching on search engines relating to products and services you provide. They must have your brand on top of their minds while pressing the ‘Buy Now’ button or […]

The post Different Aspects of Search Intent and Tips to Fulfill Search Intent appeared first on AIIOT – Artificial Intelligence | Internet of Things | Technology.

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In 2020, it is of pivotal importance to ensure that your website and business are at the very forefront in the minds of users when they are researching on search engines relating to products and services you provide.

They must have your brand on top of their minds while pressing the ‘Buy Now’ button or even the ‘Add to Cart’ one. However, you must be wondering about effective ways to identify the precise type of content required that could help you in appearing at diverse phases of the entire buying cycle.

What Is Search Intent For Search Engine Optimization?

As per SearchEngineLand, the term search engine was at first, coined way back in 2002 by Andrei Broder, an employee from Altavista. Today, we have realized that search intent is of critical importance to achieving a successful search engine optimization campaign. 

“Search intent is supposed to be the actual reason behind the query of a searcher on search engines. It is an expression of the precise objective or purposes the searcher is attempting to accomplish.” 

For instance, somebody could want to learn more about something, buy something, or simply find something. Generating suitable content that helps in satisfying search intent is the key to PPC, marketing, and overall SEO success. When you seamlessly align search intent to your content you end up:

  • Making yourself very much relevant to your precise target audience
  • Boosting brand awareness
  • Increasing share of voice
  • Driving retention and conversions

While performing keyword research, it is important to take into consideration search intent along with keyword difficulty and keyword popularity. Simply put, search intent is precisely what the consumer is looking for online while searching for a precise keyword.

Even though the average volume in terms of monthly searches is crucial to clearly fathom a keyword’s reach and the difficulty faced by you to rank for a specific keyword, the possibility of achieving higher SERP rankings is quite slim in the event you fail to exercise caution regarding the actual search intent that was behind that keyword.

This is quite natural because Google has been aspiring to come up with results for users that are effective in responding to the actual intent behind each user query on the search engine.

Search Intent Checklist

You must consider making a copy of your specific search intent checklist. Once you accomplish this once or twice, you would get the hang of it and would no longer require a checklist. It would come to you spontaneously. Let us explore what your Search Intent Checklist entails.

Unveil the Precise SERP Intent

At the very beginning, you must identify your primary SERP intent. It could be informational. Moreover, you need to identify your secondary intent and that could be investigational as per the kinds of content users are actually searching online.

Consider Listing SERP Notes & SERP Features

You could consider listing the SERP features observed by you in the search engine results. You could make a special note in the event you come across something special or different in the SERP. For instance, if you came across an unanticipated string of pictures for a specific SERP, you could note that down. Moreover, you could make a mental note of the exact order of the specific features that are being displayed.

Go Ahead and Read, Absorb, & Make a Note of the Ranking URLs

You must then consider reading and absorbing all the diverse ranking URLs. You must realize that this part is of pivotal importance in the event you are pretty serious about getting a higher SERP ranking for a specific keyword. You must consume the content intensely and actively. Do not forget to make relevant notes regarding entities and topics that have been covered. Make note of: 

  • The precise kind of multimedia being used
  • Specific layouts that are used
  • The way it actually feels like

“You could start having an improved checklist of precisely what the content is all about and what seem to be the precise expectations.” 

Remember to Scan the Domain Authority of the Ranking URLs Using MozBar

The secret trick here is to go about activating MozBar for the precise SERP or search engine results page. This is simply because you could successfully see the relevant Domain Authority including the backlinks meant for each and every URL on a search engine results page.

The MozBar helps in accessing and comparing link metrics while examining any SERP. It helps you to go about evaluating quickly ranking probability with Domain Authority, Page Authority, and even MozRank of each and every page you browse. This sort of information is valuable for knowing about your own website and more importantly, for competitor marketing research and analysis. You may seek professional assistance from a reputed local seo company for achieving effective digital solutions for your business.

Tips for Fulfilling Search Intent

  • Come up with ten to twenty unique ideas and utilize the extras to boost your social media. Consider generating multiple title ideas for arriving at the best idea. The rest of the ideas could be effectively used for boosting your social media accounts.
  • Utilize the inverted pyramid. Consider adopting the journalistic style precisely where you would be telling everyone just the most critical information right at the top.
  • Ensure you end up with crisp and concise summaries. Eliminate needless or useless words both from the bottom or top of your content. Succinct summaries are the need of the hour since Google enjoys pulling that valuable information basically for things such as featured snippets. 
  • Use scannable subtitles. For instance, this is done exceptionally well by Copyblogger where you could simply scan any of their articles and you could at once understand what precisely the content is all about. That proves to be immensely helpful for everyone.
  • Focus on leveraging the power and versatility of multimedia.  

Conclusion

Now that you understand what search intent actually entails, you need to have a CTA for fulfilling the precise page goal you have specifically chalked out for yourself. However, this must ideally come to you intuitively after just a couple of times where you would simply be having these mental checks and you could better and more promptly appraise and analyze search engine results pages for targeting, ranking and succeeding in search.  

Source: https://www.aiiottalk.com/business/different-aspects-of-search-content/

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A Quick Guide to Conversational AI And It’s Working Process

Customer support is an integral part of every business; without offering support services, it is difficult to achieve maximum customer satisfaction. To ensure the same, […]

The post A Quick Guide to Conversational AI And It’s Working Process appeared first on Quytech Blog.

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Customer support is an integral part of every business; without offering support services, it is difficult to achieve maximum customer satisfaction. To ensure the same, businesses hire professionals who work round the clock to deliver support services. No matter how efficiently a business handles this segment, they might have to face problems such as “delay in responding customers’ queries” or “making a customer wait to connect with the support professionals”, and more.

A Conversational AI is a perfect solution to this most common challenge that manufacturing, FMCG, retail, e-commerce, and other industries are facing. Never heard of this term?

Well, this is the latest trend in almost all the industries that are already using artificial intelligence technology or wanting to adopt the same in their business operations. Let’s read about the same in detail.

What is Conversational AI?

Conversational AI is a specific kind of artificial intelligence that makes software interact and converse with users in a highly intuitive way. It uses natural language processing (NLP) to understand and interact in human language.

The conversational AI, when integrated into chatbots, messengers, and voice assistants, enables businesses to deliver personalized customer experience and achieve 100% customer satisfaction. Google Home and Amazon Echo are the two popular examples of it.

Applications of Conversational AI

Conversational AI a new and automated way of offering customer support services. Healthcare, Adtech, logistics, insurance, travel, hospitality, finances, and other industries are using technology in the following:

Messaging applications

Conversational AI can be used in a messaging application to offer personalized support services through chat. Your customers can choose the “chat support” option and talk to the chatbot to get the support.

Speech-based virtual assistants

A conversational AI can use speech recognition technology so that you can offer a speech-based virtual assistant for your customers. These are the type of chatbots where users can get any information through voice commands.

Virtual customer assistants

This type of conversational AI helps in offering online support to customers; you can develop the same to offer support through Web, SMS, messaging applications, and more.

Virtual personal assistants

A virtual personal assistant, powered by conversational AI, minimizes the need of hiring a huge team to offer dedicated support services to each of your customers.

Virtual employee assistants

Employees working in big organizations might need various types of assistants. A conversational AI used to build a virtual employee assistant can be the point of contact for all such employees. They can find the required information just by interacting with that assistant.

Robotic process automation

Robotic process automation using the potential of conversational AI helps a machine to understand human conversations and their intent to perform automated tasks.

Working of conversational AI

Machine learning, deep learning, and natural language processing are the three main technologies behind conversational AI. Here is how it works:

  1. Collection of unstructured data from various sources
  2. Data preprocessing and feature engineering
  3. Creating an AI model
  4. Training the model to automatically improve from experiences
  5. Testing the model
  6. Detecting patterns and making decisions
  7. AI deployment

What benefits businesses can get by using conversational AI?

Apart from helping businesses to deliver an unmatched customer experience, conversational AI can offer a plethora of other benefits that include:

Saves Time

Having an automated chatbot would help you save a considerable amount of time. The saved time can be used to perform other tasks or focus on your business’ marketing and promotion.

Helps in providing Real-Time Support Services

A conversational AI can handle multiple queries at one time, without even letting other customers wait. In short, every customer will feel like they are getting dedicated support services in real-time.

Improves business efficiency

With a conversational AI, you can have the assurance that your customers are being taken care of properly. In short, their queries are being handled and resolved immediately. You can focus on other segments of your business and improve efficiency.

Helps in lowering down Customers’ Complaints

Since a conversational AI can immediately respond to queries of the customers, it can help to reduce the number of complaints. Resolving customers’ complaints without making them call a support professional would increase customer loyalty and increase your brand reputation.

Increases chances of sales

By providing a persistent communication channel that precedes the context further, you can make your customers explore more and shop more. Moreover, a conversational AI can also help in reducing the cart abandonment rate as it can provide immediate assistance regarding the issues a user is facing while making the payment, applying a discount code, or at any other time.

The user would not even have to contact the support center. To understand this better, let’s take an example- a user has added one or more products to the cart, but he/she is unable to find his/her preferred mode of payment. After a few minutes, what would the customer do, either visit the contact us section to get the customer support number and connect to a professional (which is a time taking process) or simply get the support through a conversational AI. The latter would automatically send a message to the customer to ask the query and provide a resolution.

Now when you know everything about conversational AI and want to build one for you, then contact Quytech, a trusted AI app development company. Quytech has more than a decade of experience in working on artificial intelligence, machine learning, and other latest technologies.

Final Words

Are you curious to know about conversational artificial intelligence? Give this article a read to know the definition and working of conversational AI in detail. We have also mentioned the reasons why this technology is becoming the talk of the town among businesses of all sizes and types. After reading the article, if you want to develop a tailor-made conversational AI for your business, then reach out to a reliable and experienced AI development company or hire AI developers with considerable experience.

Source: https://www.quytech.com/blog/what-is-conversational-ai-and-how-does-it-work/

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Are Legal chatbots worth the time and effort?

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KLoBot — the Best AI-Chatbot builder platform

The legal industry is always known for its resistance to change, but technology in the legal landscape has seen rapid growth from the past few years. The global Coronavirus pandemic has also accelerated the pace of investments in legal technology, which is likely to transform the legal marketplace.

Several law firms are majorly focusing on the adoption of innovative technology, which has the capability to modernize the practice of law. Innovative technologies, including Artificial Intelligence, Analytics, and Blockchain, among others, prioritizes the speed and efficiency of legal services.

Technology in the legal sector is an enabler that empowers attorneys and paralegals to perform their jobs better.

The use of AI and its applications in the legal industry is moving higher and is becoming the next big thing for legal firms. By 2024 the legal AI software market is expected to reach $1,236 million and is forecasted to grow at a CAGR of 31.3% during 2019–2024. (2)

Incorporating AI into legal practice can augment the workflows and streamline the work processes. AI-powered chatbots are disrupting the legal industry and are poised to become a preferred mode of communication for internal as well as external users. Leveraging NLP and NLU algorithm power, which are one of the prominent fields in AI, chatbots can understand intents, contexts, and further handle end to end human-machine interactions.

Law firms, as well as corporate legal departments, continue to look for new ways to enhance efficiency and drive productivity. AI-enabled chatbots are one such way that has the potential to revolutionize the law firm operations. These chatbots are a new approach for law firms to imitate human conversations and automatically respond to clients as well as attorneys’ queries.

Legal chatbots have the capabilities to make better and quicker decisions when compared to human agents. It reduces the burden on attorneys and paralegals to repetitively answer the same queries, which further brings consistency to users’ responses.

1. 8 Proven Ways to Use Chatbots for Marketing (with Real Examples)

2. How to Use Texthero to Prepare a Text-based Dataset for Your NLP Project

3. 5 Top Tips For Human-Centred Chatbot Design

4. Chatbot Conference Online

Internal Chatbots

Internal chatbots are nothing but the chatbots for internal operations and communications, helping law firms manage enterprise collaboration. Internal legal chatbots help law firms automate the contract review process, which is one of the most tedious tasks for attorneys and in-house counsel.

Legal chatbots for attorneys come with a predefined set of policies to review & analyze documents, perform due diligence, and automate other monotonous tasks that attorneys perform. Other basic tasks comprising scheduling meetings, setting up reminders, and searching relevant matter information can also be performed by legal chatbots. Internal legal chatbots empower attorneys to reduce the risk of human errors by automating the monotonous administrative chores and allow them to focus more on higher value and complicated tasks that need attorney’s intervention.

External Chatbots

External chatbots, on the other side, are the client-facing legal chatbots. These chatbots can draft the legal documents, including UCC filings, divorce forms, and other non-disclosure agreements based on the client inputs.

External legal chatbots empower law firms to handle the client intake process efficiently and generate leads, which further reduces an attorney’s time spent on these activities.

In the current scenario of receiving information instantly at a fingertip, legal chatbots serve as the best solution to handle client queries and provide legal advice.

External, as well as internal legal chatbots with their 24/7 supporting abilities, facilitate law firms to manage operational costs and meet the evolving client expectations.

Although chatbots are taking time to augment legal services but are worth the effort.

KLoBot is an incredibly intelligent AI chatbot builder platform that allows legal firms to create text and voice-based chatbots within minutes. KLoBot’s easy drag and drop skill interface helps law firms to design no-code chatbots that can be deployed across an organization’s favorite channels. The chatbots built on the KLoBot platform help law firms perform simple and complex routine tasks, including QnA and knowledge repository search. Few other jobs, including scheduling meetings, setting up reminders, completing actions on behalf of attorneys, finding colleagues, assisting attorneys, and much more, are also being performed by KLoBot enabled chatbots.

KLoBot enabled chatbots to act as a personal assistant and enhance attorneys as well as client experiences. These chatbots empower law firms to simplify internal as well as external communications and streamline business processes.

KLoBot AI chatbots with its feature-rich admin console, provide law firms robust security controls. To know more about KLoBot click here.

References

[1] The Law Society Capturing Technological Innovation in Legal Services Report

[2] https://www.marketsandmarkets.com/

Source: https://chatbotslife.com/are-legal-chatbots-worth-the-time-and-effort-5f44936f7e89?source=rss—-a49517e4c30b—4

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Inbenta Announces Partnership with IntelePeer to Deliver Smarter Workflows to Customers

Inbenta Technologies, a global leader in Symbolic AI-based Customer Interactions applications (artificial intelligence (AI) and natural language processing (NLP) products) announced today a new partnership with IntelePeer, a leading Communications Platform as a Service (CPaaS), provider. The combined partnership will empower users to build smarter and more powerful workflows so organizations can provide more innovative, […]

The post Inbenta Announces Partnership with IntelePeer to Deliver Smarter Workflows to Customers appeared first on Inbenta.

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New Product Offering Defines How Voice, Messaging and Chatbots Interoperate

Inbenta Technologies, a global leader in Symbolic AI-based Customer Interactions applications (artificial intelligence (AI) and natural language processing (NLP) products) announced today a new partnership with IntelePeer, a leading Communications Platform as a Service (CPaaS), provider. The combined partnership will empower users to build smarter and more powerful workflows so organizations can provide more innovative, agile, and scalable customer and employee support processes.

The Inbenta platform integrated with Atmosphere SmartFlows enables organizations to easily configure, automate, measure, and improve business interactions across multiple channels such as voice, SMS, Social Media and Enterprise Collaboration Platforms.  Customers will be able to use the intuitive drag and drop features, without any complicated coding. This will offload agent workload and create superior digital experiences.

“We are really happy to see this partnership going forward,” said Inbenta CEO Jordi Torras. “Combining the IntelePeer easy-to-use omni-channel platform with our Symbolic AI will empower our customers to build workflows across very different channels in a cohesive way, providing intelligence along the way.”

“With customer expectations on the rise and a constantly changing business climate, companies must stay ahead of the market with agile solutions,” said Jeremy Jones, IntelePeer’s Chief Commercial Officer. “We look forward to a successful partnership with Inbenta. With growing demand for more intelligent interactions, Inbenta’s AI helps detect customer’s intents, and respond with SmartFlows across different channels including voice, SMS, and social messaging to consistently stay ahead of the curve in a fast-changing digital business.”

About Inbenta

Inbenta was founded by Jordi Torras in Barcelona and is now headquartered in Silicon Valley. Inbenta empowers the world’s largest enterprise and e-commerce companies to improve customer satisfaction rates and reduce support costs with best-in-class functionality.

About IntelePeer

IntelePeer powers the new customer experience. Our Atmosphere® CPaaS  enables companies to communicate better – driving more revenue, improving their customer experience, and making better business decisions – leveraging omni-channel Automation & Self-Service, AI, and Analytics, all delivered through a single easy-to-use cloud platform that works seamlessly with your existing business solutions. For more information visit: www.intelepeer.com

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